Business Communication Skills Tip

How Twitter Impacts Customer Awareness For many businesses, using social media sites such as Twitter and Facebook as a public relations tool is vital (очень важно). A business with an effective social media strategy can reach new audiences, connect with customers and similar businesses and be considered tech-savvy (технически подкованный, грамотный) by maintaining a Twitter account.…

Grammar Tip

The Use of “Would Rather” in English Would rather… than означает “лучше бы” и выражает предпочтение между вариантами.  Examples: 1. Elvis would rather be the center of attention than be just like everybody else. — Элвис предпочитал быть в центре внимания, а не быть таким, как все. (Обратите внимание, что в этом случае инфинитив в…

to feature (v.)

Today’s Word of the Day is: “to feature” (v.) Transcription: [ˈfiː.tʃər] Russian Translation: показывать, представлять, играть главную роль (в фильме, спектакле и т.д.) Definition: to include someone or something as an important part Examples: 1. His latest movie featured an all-star cast. 2. There are too many TV shows featuring politicians who come to the…

The Circle of Light Festival

Watch Multimedia Shows at Nine Venues From 20 to 24 September. Moscow will host (проведет, примет у себя) the Circle of Light, the 9th Moscow International Festival. Enjoy great multimedia shows at nine Moscow venues! From 07:30 pm till 11:00 pm, Teatralnaya Square will host screenings (демонстрация, показ на экране) of a five-minute light show novel dedicated…

Business Communication Skills Tip

How Twitter Impacts Customer Awareness Build Relationships When your company has a Twitter account, you can see what customers are saying about you and engage with them (поддерживаете контакт с ними) on their terms. If someone tweets a complaint or compliment, you’re able to see it and respond to it appropriately. People appreciate when a brand…

Grammar Tip

The Use of “Rather” in English Rather используется для выражения предпочтения в английском языке. Сочетание rather, than означает “скорее, чем” или “а не”. Обычно оно используется для сравнения параллельных конструкций.  Examples: 1. They stimulate innovation by allowing companies to focus on processes rather than data. — Они стимулируют инновационную деятельность, позволяя компаниям сосредоточить внимание на…

in-depth (adj.)

Today’s Word of the Day Is: “in-depth” (adj.) Transcription: [ˈɪn.depθ] Russian Translation: глубокий, подробный, доскональный Definition: done carefully and in great detail Examples: 1. After that an in-depth examination of the coverage has to be done. 2. This is a well-written and in-depth text as well as a valuable resource. Synonyms: thorough, detailed, deep, comprehensive

Business Communication Skills Tip

How Twitter Impacts Customer Awareness Twitter has evolved into (превратиться, стать) a major social media platform that brands use to connect with customers. This social networking site allows companies to interact with customers in a relaxed manner, helping to form a deeper relationship. Twitter offers many benefits (преимущество, выгода) to companies, so if your customers are on…

Grammar Tip

“I Wish” in English (Part 2) Используйте The Past Perfect, если вы хотите выразить сожаление о прошлом или когда хотите, чтобы ситуация была другой, но ничего уже нельзя изменить. Example: I wish I hadn’t left our talk to the last night. — Лучше бы я не откладывал наш разговор на последний вечер. При помощи глагола…