The Secret To Being a Persuasive Speaker
WHY AUTHENTICITY MATTERS
Being authentic (настоящий, подлинный) means being you. No pretense, no acting, no airs, no trying to talk or act like someone else. When we are at ease being ourselves, we communicate more naturally and with more confidence because our brains are not putting in extra effort to act. The audience sees someone who is comfortable being themselves — flaws (недостатки) and all — and is more likely to trust them.
But what does it mean to be authentic when giving a speech or presentation to people who you have never met? To be an authentic public speaker, you need self-awareness and to have an understanding of how you communicate. “Be yourself. The worst talks are the ones where someone is trying to be someone they aren’t.”
You’re much more likely to succeed whether you’re presenting, making a pitch (рекламируете что-л., делаете деловое предложение) or interviewing for a job if you follow this great advice on public speaking from Salman Khan, founder of the Khan Academy.
