How Twitter Impacts Customer Awareness
For many businesses, using social media sites such as Twitter and Facebook as a public relations tool is vital (очень важно). A business with an effective social media strategy can reach new audiences, connect with customers and similar businesses and be considered tech-savvy (технически подкованный, грамотный) by maintaining a Twitter account.
Brand Notoriety
When a customer likes what you have to say on Twitter, he or she retweets and replies to your posts. Retweets and replies are shared with his own followers, meaning you gain exposure (получаете охват аудитории) to his entire Twitter following each time he mentions you. For example, if a person retweets a post about an upcoming sale at your boutique to her 1,000 Twitter followers, these people will all receive notification of your sale in their newsfeeds (лента новостей). When people see that their friends like your products and services, they’re more likely to check your company out (ознакомиться, оценить).
