The Dos and Don’ts of Business Email Etiquette
Do Use an Introduction
In cultures like the U.S., the best practice is for the sender to introduce themselves by first and last name with some background information (общая информация) in the first few lines.
For example, “Dear Ms. Mandell: My name is Sharon Schweitzer, founder of Access to Culture. I was referred to you by . . .” or “My name is Sharon Schweitzer and I am an International Business Expert writing to you about . . .” This is especially important when introducing yourself to new contacts, potential customers, clients, and employers who want to know how you received their contact information.
Don’t Include Humor and Sarcasm
Emails can easily be misinterpreted (неправильно приняты) through text without context. Humor is culture-specific. Avoid (избегать) both humor and sarcasm in emails as the recipient may be confused, or worse, offended.