Greeting and Introduction Tip #1: Formality
Listen carefully to how your business partners greet you. In those first two or three sentences, they are telling you how formal or informal they would like the relationship to be.
Use a formal approach (подход) when you do not know the other person, or where formality (формальность) is expected in your business partner’s culture.
Mr. Smith: Good morning, Mr. Robinson! Nice to meet you. I am Paul Smith, head of purchasing for England. Welcome to our headquarters (главный офис).
Mr. Robinson: Thank you. Nice to meet you, too, Mr. Smith.