How to Rebrand Yourself For a Career Change. Tip #1: Change Your Social Presence
Ready for a career change, but worried you don’t have the experience or skills to land a job in your desired field? Filling your resume with your previous work experience that has no similarity to the job you’re applying for is likely to land your resume in the trash can. But that doesn’t mean you’re stuck in a career you hate forever.
Use social media to your advantage to rebrand yourself in your new career area. Follow thought leaders in your target industry and comment on their posts. Connect with relevant industry groups and associations, share relevant and interesting articles within your online network, comment on posts, attend the biggest industry conferences, and develop a network of contacts in the industry. Technology makes it easier than ever to market yourself in a way that appeals to the audience you choose. The more you can demonstrate that you’re serious and invested in your new target industry, the more credible you will seem.
