Presentation Skills Tip #3: Keep it Simple: Concentrate on your Core Message – Будьте Проще. Сосредоточьтесь на своей Основной Идее
When planning your presentation, you should always keep in mind the
question:
What is the key message for my audience
to take away?
You should be able to communicate
that key message very briefly. Some experts recommend a 30-second ‘elevator
summary’, others that you can write it on the back of a business card, or say
it in no more than 15 words. Whichever rule you choose, the important thing is
to keep your core message focused and brief. And if what you are
planning to say doesn’t contribute to that core message, don’t say it.