Writing Effective Emails Tip #3: The Body
There are three main aspects to this: structure, content, and tone.
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Structure: It is a good idea to take a bit of time to ensure that the structure makes your text easier to read, and particularly that it enables recipients to scan through quickly and pick out the important bits.
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Content: It is worth spending a bit of time crafting your text to make sure that it is as clear and unambiguous as possible. For example:
Use short sentences. Keep your sentence structure simple. Avoid using sub-clauses and brackets. Use short, straightforward words. Keep your words as simple as possible. Summarise at the end. -
Tone: The best tone to use is completely neutral: no humour, no sarcasm, just straightforward provision of information.
