Thinking About Hiring a Coach? Ask Yourself These Questions First
DOES THE COACH OFFER A STRUCTURED PROGRAM OR FRAMEWORK?
If you decide you are in the market for (присматриваете, интересуетесь) an expert coach who’s transferring knowledge to you throughout your time together, make sure he or she has a framework or structured program to guide you through that process. Many “coaches” are effectively expensive sounding boards (хороший слушатель). You may show up to a session just to hear them say, “So, what’s on your mind today?” Make sure that your coach has a plan and a way to guide you.
IS HE OR SHE A COACH OR AN EXCELLENT MARKETER?
A coach is usually also an entrepreneur in the business of getting clients, and many become very effective at sales and marketing for their businesses. So before you hit purchase, ask yourself, Am I buying, or am I being sold? What’s the outcome I’m seeking here? Is there evidence that this person is an expert at getting people like me to that outcome? Or is he or she simply very good at enrolling (набирать, заносить в список) clients?
