How Twitter Impacts Customer Awareness
Build Relationships
When your company has a Twitter account, you can see what customers are saying about you and engage with them (поддерживаете контакт с ними) on their terms. If someone tweets a complaint or compliment, you’re able to see it and respond to it appropriately. People appreciate when a brand takes the time (уделяет время) to acknowledge their tweets, as it makes them feel valued. Connecting with people in this manner allows them to establish a bond (установить связь) with you, creating a sense of loyalty to your company.
Create a Buzz
Incorporating hashtags into your Twitter posts and holding online chat sessions are effective ways to attract attention to your company. Inviting users to engage with you on Twitter gets people talking about your brand and builds your audience base. Twitter provides you with a new platform to create a buzz (вызвать большой интерес, ажиотаж) for your company and let people know what you stand for.
