How Twitter Impacts Customer Awareness
Twitter has evolved into (превратиться, стать) a major social media platform that brands use to connect with customers. This social networking site allows companies to interact with customers in a relaxed manner, helping to form a deeper relationship. Twitter offers many benefits (преимущество, выгода) to companies, so if your customers are on the site, it’s important that you establish and maintain (установить и поддерживать) a strong presence to keep up with them.
Maintaining a Twitter account gives your company an outlet (место, возможность) to humanize itself. Tweets can be crafted to create a personality and a voice that customers can relate to. An effective Twitter strategy involves mixing promotional tweets with other information relevant to your industry. Providing updates to customers in a way they understand builds trust and helps establish credibility
