Business Etiquette in International Countries
Globalization has increased the amount of international business dealing, and with this has come a greater need for business managers to understand the business etiquette in foreign countries. Deals can be lost by people who are unaware of (не в курсе) a foreign associate‘s (коллега, партнер) culture, customs or etiquette. Etiquette matters, because learning the culture and customs of another country shows respect, which is key to developing a business relationship.
Europe
The overall business culture in Europe is formal. This trickles down (передается, переходит на) to the subcultures when it comes to dress codes and attitudes. With business attire, Europeans are more formal than their American counterparts. Most business people in Europe dress in suits and ties. European business style is to address those in authority at the company using courtesy titles (титул, звание), not first names.
(To be continued)
