A team of artists have resurrected Yekaterinburg’s beloved TV tower using AR tech (технология дополненной реальности) to create a new “digital monument”.
A new app will allow locals to glimpse (мельком взглянуть) a ghost of the now-demolished landmark through their smartphone screens. The digital image will appear at specific points around the city, each marked by posters.
The artists hope that the tower’s digital form will now get the new lease of life (новая жизнь) that its real life counterpart (аналог) was never able to experience.
“It’s not enough to build a digital copy of a tower: that’s too simple,” says Slava, the project leader . “The digital DNA of “new tower” gives us the freedom to play. Artists can paint it, reshape it, animate it.
