Eye-catching, and unashamedly retro, these watches use the gentle glow of tiny Nixie tubes to tell the time.
Founded by Belarus’ Dzianis Obukhau alongside designers Alexander Avramenko and Vladimir Bludov, NIWA created a scaled-down (уменьшенного размера) Nixie tube that could comfortably fit on the wrist. Now the company has a long list of eager fans ready to capture the steampunk aesthetic, paying between $480-750 for different models. The company also produces a line of Nixie tube clocks.
“The tubes produce no noise or heat, use very little energy, and are the most beautiful way of displaying (показывающий) the time,” says the team.