Stop Annoying Everyone With These Common Email Mistakes. Mistake #1: Using All Caps in Your Subject Line
Skip the all-caps subject line, says Moah. “It’s like a heart attack to trick you into opening the email,” she says. ” It’s the internet equivalent of yelling, and no one likes to be yelled at. Scammers and people trying to spam your inbox use these techniques, and they’re no longer effective.”
Users who wrote an email with an all-cap subject line received a reply 30% less often, according to a Boomerang study. If something is truly urgent, Moah recommends skipping all caps and simply stating the urgency in the subject.
“If you have a deadline, explicitly state it in the subject line,” she says.
While all caps are bad, a completely lowercase subject line is also bad. Emails that were started with a lowercase letter got a reply 28.4% of the time, compared to a 32.6% response rate for those with proper subject capitalization, according to research by Boomerang.
