How to Rebrand Yourself For a Career Change. Tip #5: Cherry-pick Experiences
Some of your best accomplishments and achievements may not be impressive to the hiring manager if they have no relation to the job you’re applying for. To be most effective in rebranding yourself professionally, select the parts of your experience that align most closely with your target role. To make your application in this new field stronger, highlight these experiences in your LinkedIn profile. If hiring managers are reviewing your resume and then jump over to LinkedIn and see a whole different type of experience highlighted, they may be confused and cause them to put aside your resume. Rebranding your professional experience may mean dropping what you think are some of your best accomplishments, but by focusing on “fit” first, you will have a better chance of a recruiter recognizing you as a potential candidate for the position.