How to Rebrand Yourself For a Career Change. Tip #4: Know Your Audience
In order to highlight your value and position yourself as a good fit for the job, you need to know the challenges the hiring manager is trying to solve. Many job seekers have incredible accomplishments, but without knowing what is important to your audience, you risk leading off with accomplishments that, while impressive, lead the hirer to think you’re not a fit for the role.
When in a job interview, make one of your first questions about the challenges the company or department is facing at this time. Once you find out the hiring company’s pain points, you can select the achievements from your background that best align with what the hiring manager is looking for in the role.
