Soviet logos is a project by Lithuanian designer Rokas Sutkaitis, who finds, carefully redraws and explains logos and trademarks hailing from behind the Iron curtain.
The Instagram, which now has
10.7K followers, is a minimal collection of logos for various Soviet brands
from all over the USSR, from confectionary to refrigerator exhibitions. It
includes a logo that appears to be a predecessor to Internet Explorer, with
others that could be mistaken for Pokemon. Most of the logos are forgotten or
obscure, even to those who lived in the Soviet Union, while others, like the
famous Intourist travel company logo, are still quite widely recognised.
Sutkaitis says that at
first he looked for logos in all kinds of places — from online forums for
collectors of Soviet dolls to old exhibition catalogues and Soviet appliances
and packaging. Since his Instagram gained popularity, Sutkaitis has also
started receiving submissions.
