Sasha Ardabiev is a Moscow-based blogger whose Instagram account is dedicated to fashion looks under 3000 roubles (about $50).
They are sourced exclusively from a French bargain supermarket chain Auchan.
Ardabiev on his account @cheap_sasha creates fashion photo shoots mixing menswear and womenswear: from a minimalist Steve Jobs turtleneck to a trendy bucket hat and waist bag Gosha Rubchinsky look, the blogger’s aim is to fight fashion snobbery and show that cheap clothes can look good with proper styling. Previously he featured looks from other affordable stores but stopped because he was not allowed to leave the changing rooms area while he says in Auchan he has the freedom to walk around the store dressed up and collect items to use as props.
